Privacy policy

BASIS Privacy Policy

Last Updated: Jan 01, 2026

BASIS ("we," "us," or "our") wants you to be familiar with how we collect, use, and disclose personal information. This Privacy Policy describes our practices in connection with information that we collect through:

Websites operated by us from which you are accessing this Privacy Policy (collectively, the "Websites");

Our social media pages we operate (collectively, our "Social Media Pages");

HTML-formatted email messages that we send to you that link to this Privacy Policy or other communications with you; and

Offline business interactions you have with us.

Collectively, we refer to the Websites, Social Media Pages, emails, and offline business interactions as the "Services."

PERSONAL INFORMATION WE COLLECT

We collect the following categories of personal information when you use our Services. "Personal information" is information that identifies you as an individual or relates to an identifiable individual.

Personal information we collect from you

Data Categories	Examples
Name and Contact Details	First and last name, email address, and phone number
Shipping Details	Shipping address
Payment Details	Payment card and related details such as billing address
Purchase and Transaction Details	Information regarding your purchases and transactions
Preferences, Surveys and Communications	Marketing preferences and other choices you make about how we contact you, as well as information you choose to share when you complete one of our surveys
Physical Location	We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device's physical location to provide you with personalized location-based services and content. We may also share your device's physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device's location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.

Personal information collected automatically through your use of our Services

Data Categories	Examples
Online Activity Data	Pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our marketing emails or SMS messages or clicked links within them.
Browser and Device Information	Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services you are using. We use this information to ensure that the Services function properly.
IP Address	Your IP Address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Services. We may also derive your approximate location from your IP Address.

We use the following tools for automatic data collection

Cookies and Similar Technologies

We and our service providers use cookies, pixels, clear gifs, web beacons, and similar online tracking technologies (collectively, "Cookies") on the Services. Cookies allow us to collect such information as browser type, time spent on the Services, pages visited, language preferences, unique identifiers, how you interact with our Services, including with our chatbox, content you view, click on, or share, screen actions, and other traffic data, including to determine which areas and features of the Services are popular and count visits.

This information is used for security purposes, to power the interactive features of our Services, to facilitate navigation, to display information more effectively, to personalize your experience, to develop and improve the performance, functionality, and design of the Services, for advertising, and to help keep the Services free of bugs or errors. We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding the Services. Cookies are also used to track the actions of users of the Services (including email recipients), conduct advertising, measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.

Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services. We may also use Cookies in online advertising to track responses to our ads.

We respond to browser do-not-track signals where required. If you do not want information collected through cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If you do not accept cookies, you may experience some inconvenience in your use of the Services.

Analytics

We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google's practices by going to www.google.com/policies/privacy/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

Other sources from which we collect personal information

Partners/Referrals | Members of BASIS' partners and referral programs Third-party data providers | Third parties who provide data enrichment services

We need to collect personal information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any personal information relating to other people to us or to our service providers in connection with the Services, including through our referral program, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

HOW WE USE PERSONAL INFORMATION

Below we provide an overview of how we and our service providers use personal information in connection with our Services:

Purposes	Examples
Providing Our Services	Contacting and interacting with you, offering products for sale, receiving and responding to your requests, providing the Services, processing payments, shipping and fulfilling your order, verifying your information, and sending you administrative information, such as changes to our terms, conditions, and policies.
Operations and General Business	Troubleshooting and diagnostic testing, conducting performance analyses of our systems and Services, testing new system features to evaluate their impact, system and log maintenance, technical support, system debugging, and hosting data.
Marketing	Sending you our marketing, updates, and promotions that we think may be of interest to you. We may send marketing messages through email, postal mail, or text message.
Relationship Building and Engagement	Facilitating and responding to any social sharing and posts on our Services, and other customer relationship building activities.
Personalizing the Services	Personalizing our interactions with you and providing you with information and/or offers tailored to your interests, such as delivering content via our Services that we believe will be relevant and interesting to you.
Improving and Developing Products and Services	Conducting data analysis (e.g., monitoring and analyzing use of the Services and utilizing data analytics to improve the efficiency of our Services), developing new products and Services, considering ways to enhance, improve, repair, maintain, or modify our products and Services, identifying usage trends (e.g., understanding which parts of our Services are most interesting to users), determining the effectiveness of our promotional campaigns, and operating and expanding our business activities.
Aggregation, De-identification, and/or Anonymization	Aggregating, de-identifying, and/or anonymizing personal information so that it will no longer be considered personal information.
Security and Fraud Prevention	Conducting audits, verifying that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements, and monitoring for and preventing fraud, including maintaining system security.
Legal and Compliance	Fulfilling our legal and compliance-related obligations, including complying with applicable laws, complying with legal processes, responding to requests from public and government authorities, meeting national security or law enforcement requirements, and complying with requirements set by industry-specific supervisory bodies. Enforcing our terms and conditions and standards, protecting our operations, protecting the rights, privacy, or property of our business, responding to auditors, allowing us to pursue available legal remedies and make insurance claims, defend claims, and limit the damages that we may sustain.

HOW WE DISCLOSE PERSONAL INFORMATION

Here are the types of entities to which we may disclose personal information in providing the Services.

Service Providers and Contractors | Our service providers and contractors include companies and individuals that provide services on our behalf or help us operate our Services or our business, such as companies that power our online stores (including Shopify) or provide web and app hosting services (including through provision of tools that enable us to analyze your interactions on our Services), data analysis, payment processing, order fulfilment, shipping support, information technology, customer support, email delivery, marketing, fraud prevention, providing our chatbox (including through storage of chat transcripts), auditing, and other services. Affiliates | We may disclose personal information to our affiliates for the purposes described in this Privacy Policy. Professional Advisors | We may use accountants, auditors, experts, consultants, lawyers, banks, and financial institutions to support our business. Government Authorities and Others | If we are required by law or legal process or if we deem the disclosure appropriate for other legal, compliance, or fraud-prevention purposes, we may disclose information to law enforcement, public, regulatory, and government authorities, or courts, or other entities that obtain valid subpoenas. Other Online Services | When you interact with us, you may choose to share information and content on our Social Media Pages and other online services. Please note that any information you post or disclose through these services will become public and may be available to other users and the general public. Business Transferees | We may disclose or transfer your personal information to third parties such as acquiring entities and their advisors in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

SECURITY

We seek to use reasonable organizational, technical, and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately.

YOUR CHOICES

If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out by following the unsubscribe instructions in any such message.

If you no longer want to receive SMS/text messages from us on a going-forward basis, you may opt out by texting "STOP."

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing from us, we may still send you important administrative messages, from which you cannot opt out.

If you would like to update personal information that you have provided to us, you may do so by contacting us at support@basis-formulas.com.

If you are a U.S. consumer, please see the section at the end of this policy entitled "ADDITIONAL INFORMATION FOR U.S. CONSUMERS" for further information on privacy choices.

JURISDICTION AND CROSS-BORDER TRANSFER

Our Services are intended for individuals located in the United States and we are located in the United States. We may store and process your personal information in any country where we have facilities or in which we engage service providers. By using the Services, you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.

THIRD-PARTY SERVICES

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Apple, Google, Microsoft, or any other app developer, app provider, social media platform, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our Services.

THIRD-PARTY ADVERTISING

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique Cookie on your browser. They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.

If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/# and http://optout.networkadvertising.org/#.

THIRD-PARTY PAYMENT SERVICES

The Services may provide functionality allowing you to make payments using a third-party payment service with which you have created your own account. When you use such a service to make a payment to us, your personal information will be collected by such a third party and not by us and will be subject to the third party's privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any such third party's collection, use, or disclosure of your Personal Information.

SENSITIVE INFORMATION

Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., health or medical information, social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, or criminal background) on or through the Services or otherwise to us.

USE OF SERVICES BY MINORS

The Services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from individuals under 13.

UPDATES TO THIS PRIVACY POLICY

The "Last Updated" legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services.

CONTACTING US

If you have any questions or concerns regarding this Privacy Policy, please contact us at:

Email: support@basis-formulas.com
Phone: (302) 600-0463

ADDITIONAL INFORMATION FOR U.S. CONSUMERS

Pursuant to U.S. state consumer privacy laws, we are providing the following additional details regarding the categories of personal information we collect, use, and disclose about U.S. consumers in California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia. This section supplements the information provided in the Privacy Policy, above.

NOTICE AT COLLECTION

Collection, Processing, Disclosure, and Sharing of Personal Information

The following chart details which categories of personal information we collect and process, as well as which categories of personal information we disclose to third parties for our operational business purposes, including within the 12 months preceding the date this Privacy Policy was last updated. The chart also details the categories of personal information that we "share" for purposes of cross-context behavioral or targeted advertising, including within the 12 months preceding the date this Privacy Policy was last updated.

Categories of Personal Information	Disclosed to Which Categories of Recipients for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising	Processing Purposes
Identifiers, such as name, postal address, email address, phone number, payment information, unique personal identifiers, IP address, other online identifiers	Service Providers and Contractors; Affiliates; Professional Advisors; Government Authorities and Others; Other Online Services (where you choose to disclose personal information)	Ad networks; social media platforms	Providing our Services; Operations and General Business; Marketing; Relationship Building and Engagement; Personalizing the Services; Improving and Developing Products and Services; Aggregation, De-identification, and/or Anonymization; Security and Fraud Prevention; Legal and Compliance
Personal information as defined in the California customer records law, such as name, shipping and billing address, email address, telephone number, and payment information	Service Providers and Contractors; Affiliates; Professional Advisors; Government Authorities and Others; Other Online Services (where you choose to disclose personal information)	Ad networks; social media platforms	Providing our Services; Operations and General Business; Marketing; Relationship Building and Engagement; Personalizing the Services; Improving and Developing Products and Services; Aggregation, De-identification, and/or Anonymization; Security and Fraud Prevention; Legal and Compliance
Commercial Information, such as transaction information and purchase history, including purchases considered, consuming histories or tendencies	Service Providers and Contractors; Affiliates; Professional Advisors; Government Authorities and Others; Other Online Services (where you choose to disclose personal information)	Ad networks; social media platforms	Providing our Services; Operations and General Business; Marketing; Relationship Building and Engagement; Personalizing the Services; Improving and Developing Products and Services; Aggregation, De-identification, and/or Anonymization; Security and Fraud Prevention; Legal and Compliance
Internet or network activity information, such as interactions with our online properties or ads	Service Providers and Contractors; Affiliates; Professional Advisors; Government Authorities and Others; Other Online Services (where you choose to disclose personal information)	Ad networks; social media platforms	Providing our Services; Operations and General Business; Marketing; Relationship Building and Engagement; Personalizing the Services; Improving and Developing Products and Services; Aggregation, De-identification, and/or Anonymization; Security and Fraud Prevention; Legal and Compliance
Geolocation Data, such as device location and approximate location derived from IP address	Service Providers and Contractors; Affiliates; Professional Advisors; Government Authorities and Others; Other Online Services (where you choose to disclose personal information)	Ad networks; social media platforms	Providing our Services; Operations and General Business; Marketing; Relationship Building and Engagement; Personalizing the Services; Improving and Developing Products and Services; Aggregation, De-identification, and/or Anonymization; Security and Fraud Prevention; Legal and Compliance
Audio/Video Data. Audio, electronic, visual, and similar information, such as call and video recordings made for our business purposes	Service Providers and Contractors; Affiliates; Professional Advisors; Government Authorities and Others; Other Online Services (where you choose to disclose personal information)	Ad networks; social media platforms	Providing our Services; Operations and General Business; Marketing; Relationship Building and Engagement; Personalizing the Services; Improving and Developing Products and Services; Aggregation, De-identification, and/or Anonymization; Security and Fraud Prevention; Legal and Compliance
Employment Information. Professional or employment-related information, such as business contact information and company title	Service Providers and Contractors; Affiliates; Professional Advisors; Government Authorities and Others; Other Online Services (where you choose to disclose personal information)	None	Providing our Services; Operations and General Business; Marketing; Relationship Building and Engagement; Personalizing the Services; Improving and Developing Products and Services; Aggregation, De-identification, and/or Anonymization; Security and Fraud Prevention; Legal and Compliance
Inferences drawn from any of the personal information listed above to create a profile about, for example, an individual's preferences or characteristics	Service Providers and Contractors; Affiliates; Professional Advisors; Government Authorities and Others; Other Online Services (where you choose to disclose personal information)	Ad networks; social media platforms	Providing our Services; Operations and General Business; Marketing; Relationship Building and Engagement; Personalizing the Services; Improving and Developing Products and Services; Aggregation, De-identification, and/or Anonymization; Security and Fraud Prevention; Legal and Compliance
Sensitive Personal Information: Account login information; Precise/specific geolocation information	Service Providers and Contractors; Affiliates; Professional Advisors; Government Authorities and Others; Other Online Services (where you choose to disclose personal information)	None	Please see the section below, entitled "Collection, Processing, and Disclosure of Sensitive Personal Information."

We may also process your personal information or disclose it to a third party in the event of any reorganization, financing transaction, merger, sale, joint venture, partnership, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

To request to opt out of any future targeted advertising, including the "sharing" of your personal information for cross-context behavioral advertising, please contact us at support@basis-formulas.com.

Collection, Processing, and Disclosure of Sensitive Personal Information

Subject to your consent where required or as otherwise limited by applicable law, we collect, process, and disclose sensitive personal information for purposes of: providing goods or services as requested; ensuring safety, security, and integrity; countering wrongful or unlawful actions; short term transient use such as displaying first party, non-personalized advertising; performing services for our business, including maintaining and servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of our business; activities relating to quality and safety control or product improvement; and other collection and processing that is not for the purpose of inferring characteristics about an individual. We do not use sensitive personal information beyond these purposes.

Retention Periods

We retain each category of personal information, including sensitive personal information, for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:

The length of time we have an ongoing relationship with you and provide services to you, for example, for as long as you have an account with us or keep using our services, and the length of time thereafter during which we may have a legitimate need to reference your personal information to address issues that may arise;
Whether there is a legal obligation to which we are subject, for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them; and
Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation or regulatory investigations.

Rights and Requests

You may make the following requests, subject to applicable law:

To know whether we process your personal information, and to access such personal information.

If you are a California consumer, you may also request that we disclose to you the following information:

The categories of your personal information we collected and the categories of sources from which we collected your personal information;
The business or commercial purpose for collecting or "sharing" your personal information;
The categories of your personal information that we "shared" and the categories of third parties to whom we "shared" your personal information;
The categories of your personal information that we disclosed for a business purpose and the categories of service providers or contractors to whom we disclosed your personal information; and
The categories of third parties to whom we disclosed your personal information.

If you are an Oregon or Minnesota consumer, you may also request that we disclose to you the following information:

The categories of personal information we process about you; and
The third parties to whom we have disclosed your personal information.

If you are a Delaware or Maryland consumer, you may also request that we disclose to you the categories of third parties to whom we disclosed your personal information.
To correct inaccuracies in your personal information.
To have your personal information deleted.
To receive the specific pieces of your personal information, including a copy of your personal information in a portable format.
To opt out of targeted advertising, including the "sharing" of your personal information for cross-context behavioral advertising.

You have the right not to be unlawfully retaliated against for exercising your privacy rights.

To make a request under #1-4, above, please contact us at support@basis-formulas.com or (302) 600-2676. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the personal information subject to the request. We may decline to honor your request where an exception applies. We may need to request your first name, last name, email, and relationship with BASIS, in order to verify your identity and protect against fraudulent requests. If you make a request to delete, we may ask you to confirm your request before we delete your personal information.

We do not sell personal information (including sensitive personal information), as defined under applicable law. We have not engaged in such activities in the 12 months preceding the date this Privacy Policy was last updated. Without limiting the foregoing, we do not sell or knowingly sell or "share" personal information (including sensitive personal information) of minors under 16 years of age.

We also process opt-out preference signals, such as the Global Privacy Control, in states that require a universal opt out mechanism. These signals set your opt-out preferences only for the particular browser or device you are using. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/.

Appeal Process

If we refuse to take action on your request, you may appeal this refusal within a reasonable period after you have received notice of the refusal. You may file an appeal by contacting us via email at support@basis-formulas.com or at (302) 600-2676.

Authorized Agents

If an agent would like to make a request on your behalf as permitted under applicable law, the agent may use the submission methods noted in the section entitled "Rights and Requests." We will process the agent's request consistent with applicable law. As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled "Rights and Requests" or confirm that you provided the agent permission to submit the request.

De-Identified Information

Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.

IMPORTANT DISCLAIMER

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.